Cooking lamb with grandparents from different cultures (none of whom really followed recipes) proved to be very difficult, but very delicious.

Created to help launch Australian Lamb on TikTok, ‘In The Kitchen With’ was a repeatable format spanning 13 episodes that turned everyday grandparents into ‘influencers’.

The series clocked up 41 million views, 176,000 engagements, 6,500 shares, and I put on several kilograms.

Role: Director, Creative Director