I travelled to every corner of Australia (lucky me) to chat to tourism operators about what makes the Aussie way of life so special.

What was supposed to just be the social content element of an integrated campaign, ended up being the global launch content for ‘Come Live Our Philausophy’ - seen by millions of people all over the world.

Fun facts: the content was completely unscripted, shot with cameras that people typically travel with, and my favourite shoot of all time.

Role: Creative Director, Director & Photographer