We gave Australia’s most iconic fundraising event - The World’s Greatest Shave - a makeover with a fresh new creative platform, right through to a new logo.

That’s Bloody Beautiful celebrates the joy, fear and solidarity that thousands experience while sacrificing their hair for blood cancer, and is designed to attract a new generation of participants and donors to help fund blood cancer research and support.

That’s Bloody Beautiful helped raise $11.5m across +17k participants and a 10% increase in average donor value. It was also a finalist at Cannes in Cairns in the Design & Changing The World categories.

PS - how good is Changing The World?

Role: Executive Creative Director