To mark the release of 3 Body Problem, Netflix projected a giant alien eye on the ceiling of Southern Cross Station.

So we created a mockumentary about how aliens targeting a train station would impact the train timetables and one very passionate Station Master played by Broden Kelly from Aunty Donna. 

Within 48 hours of going live, this achieved +1.6m video views and 8k social engagements organically, with many comments calling for Station Master to be commissioned as its own Netflix show.

Role: Executive Creative Director, Writer